MyGuava


Digital Marketing Manager (Feb 2024 - Oct 2025)
 

Creating content strategy

At MyGuava, I've built the digital marketing strategy from scratch, shaping how the brand looked, sounded and connected with people across Instagram, TikTok, YouTube, Facebook, LinkedIn, and X. The goal was to make finance feel easy, useful, and actually fun to follow.

I worked closely with the design and content teams to create daily social media posts, while keeping things smooth with the legal and compliance teams. I also designed creative assets for paid ad campaigns.
 

Partnerships with big sports teams

Some of the most exciting moments came from working with partners like QPR FC, Crystal Palace FC, and Surrey Cricket, turning financial topics into stories people genuinely cared about and helping the brand reach new, energetic audiences.